LG MAKES SMART TV SIMPLE WITH NEW WEBOS SMART TV PLATFORM

New Platform Represents Completely New Paradigm in

Smart TVs Now and in the Future

LG Electronics (LG) today unveiled its newest Smart TV platform at the International Consumer Electronics Show (CES) in Las Vegas. webOS, which was purchased from Hewlett-Packard in March last year, has been reinvented and reintroduced as LG’s new Smart TV platform. The new operating system offers an intuitive user interface for an experience that is both seamless and refreshingly uncomplicated, based on years of experience collected by the webOS team. Furthermore, the new platform makes it extremely easy for developers to create applications and enhances the compatibility of LG’s Smart TVs with other devices.

“We are extremely excited to be able to introduce webOS optimized for LG Smart TV here at CES 2014” said In-kyu Lee, Senior Vice President and head of the TV division at the LG Electronics Home Entertainment Company. “The beauty of webOS is that it provides so much freedom, and is so simple to use. We feel confident that consumers will find navigating, exploring and switching between different forms of content on webOS a truly enjoyable, not frustrating, experience.”

Simple to Connect, Easy to Use

The webOS platform, which will be implemented in more than 70 percent of LG’s Smart TVs in 2014, greatly simplifies the smart TV experience. Its ease-of-use makes content searching and viewing, connecting with other devices, and even the initial setup process incredibly smooth. The first time the user turns on the webOS-enabled LG Smart TV, an animated character named BeanBird appears onscreen to help get connected and walk the use through the setup process. All the viewer has to do is shake the Magic Remote or press the OK button to receive further advice from the winged virtual facilitator. webOS can instantly recognize when and what kind of external device has been plugged into the TV and brings up a pop-up menu listing all relevant options for the user to choose from.

Instant Access and Easy Content Switching

The new Launcher, a left-to-right scrollable menu that runs along the lower portion of the screen is one of the most distinctive features of webOS. The Launcher makes it possible to switch between broadcast TV, smart TV content and media stored on external devices without having to return to the Home screen. It allows the viewer to simultaneously watch a show, play a game or browse the internet while searching or downloading other content. What’s more, Live Menu, which can be opened while viewing the TV, keeps the search, recommendation and channel options within easy reach.

Content Discovery Made Simple

The webOS development team in LG’s Silicon Valley Lab created the unique Today menu as a one-stop content recommendation service, suggesting popular TV shows, programs that have been missed as well as full-feature movies. Running horizontally along the center of the screen, the Today bar can also be scrolled up or down via the Magic Remote wheel to reveal more exciting viewing options.

LG’s webOS also offers access to the LG Store’s comprehensive collection of apps. The LG Store lets users browse the most-viewed and most-downloaded items available from across the Smart TV platform, including broadcast TV programs and the latest games. The logically organized categories, which include 3D content, games and movies, employ thumbnail images for fast and convenient selection of content.

Visitors to LG’s CES booth (2014 (Las Vegas Convention Center, Central Hall #8204) from January 7 to January 10 can experience webOS on LG’s latest OLED TVs, 4K ULTRA HD TVs and on other models from the company’s new year Home Entertainment lineup.

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LG UNVEILS WORLD’S FIRST FLEXIBLE OLED TV AT CES 2014

LG Presents the Future of Displays with a TV that Changes its Curve

LG Electronics (LG) took the cover off the world’s first Flexible OLED TV at the 2014 International Consumer Electronics Show (CES) in Las Vegas. With this groundbreaking TV unit, viewers can control the angle of curvature for the ultimate viewing experience that was only available in the realm of science fiction.

“LG’s Flexible OLED TV is a product that has to be seen to be believed because it defies description,” said H. H. (Hyun-hwoi) Ha President and CEO of LG’s Home Entertainment Company. “What curved is to flat, flexible is to curved. LG continues to lead the evolution of televisions into the next generation.”

What separates LG’s Flexible OLED TV from every other TV set in the world is that the curvature of the display can be altered using the TV remote to suit the viewer’s preference. The range of curvature was determined by taking into account key factors that affect the viewing experience such as screen size and viewing distance. Since the viewer can adjust the curvature, they can enjoy the best TV viewing experience, tailored to their tastes, every time.

The 77-inch TV unit is the result of technological integration encompassing all aspects of producing a product as innovative as this TV, such as design, displays, quality assurance, etc. The Flexible OLED TV has been subject to tens of thousands of hours of tests to ensure the reliability and durability of its unique display. With the introduction ofthe Flexible OLED TV, LG now has achieved a major grand slam, having introduced its share of world firsts in the OLED TV space — flat, curved and now flexible.

Visitors to LG’s booth at CES 2014 (Las Vegas Convention Center, Central Hall #8204) from January 7 - 10 will have the opportunity to see LG’s stunning Flexible OLED TV for themselves.

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LG ULTRA HD TVS TO OFFER NETFLIX IN ULTRA HD 4K

New webOS Smart TV Platform Perfect Match for 4K Streaming

LG Electronics (LG) announced that its broad new 2014 line of ULTRA HD TVs with LG’s proprietary webOS Smart TV platform will support content streaming in Ultra HD 4K from Netflix, the world’s leading Internet television network. LG’s 2014 4K TV lineup will be introduced for the first time this week at the 2014 International CES^®.

“LG and Netflix have had a long-standing history of first-to-market introductions including the first network Blu-ray player to offer Netflix streaming back in 2008, which created the new category of Internet-connected consumer electronics devices,” said Dr. Skott Ahn, president and CTO, LG Electronics. “Netflix 4K content delivered on our amazing Ultra HD screens through our new webOS Smart TV platform will change the way consumers enjoy television.”

Reed Hastings, president and CEO of Netflix, speaking at LG’s CES press conference this morning, said: “As the world’s leading Internet TV network, Netflix will be among the first to deliver Ultra HD to consumers. Streaming will be the primary way consumers receive 4K content and we are excited to be working with LG to make this a reality later this year.”

TVs Ready for the Future

LG’s 2014 ULTRA HD TVs are designed to include the latest standards for connectivity, content protection and program encoding, meaning they equipped to handle 4K streaming*. Key to ensuring this capability is the built-in 4K HEVC 60p decoder. The LG TVs decode broadcast signals in both H.264 and HEVC H.265 formats, in either 30p or 60p.

“Content delivery has been the looming question with Ultra HD TVs ever since LG was the first to market with our 84-inch class TV in 2012,” said Sam Chang, LG Electronics USA senior vice president and head of the LG Silicon Valley Lab. “While our Tru-Ultra HD Engine provides excellent upscaled quality, the overall goal was always native 4K content delivery and Netflix was the perfect partner.”

Each TV also features LG’s new webOS Smart TV platform**, which includes a refreshingly intuitive user experience meant to make Smart TV simple again — a modern TV experience. Users can move back and forth between services in a more intelligent manner enabling smoother, faster transitions between screens. Additionally, the webOS’s Live Menu offers a variety of information, features and content including TV show recommendations, a search bar and previously viewed programs. LG and Netflix will also discuss partnering together to stream Ultra HD 4K content beyond the United States.

Visitors to LG’s CES booth (Las Vegas Convention Center, Central Hall #8204) from January 7 - 10 can experience webOS on LG’s latest OLED TVs, 4K ULTRA HD TVs and on other models from the company’s new year Home Entertainment lineup.

*4K/UHD content delivery standards still being developed.

**Internet connection and certain subscriptions required and sold separately. Content and services vary by product and are subject to change without notice.

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